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The Art of Design Strategy : Tracing the Future of Design Innovation / by Garkay Wong

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Design ThinkingPublisher: Berkeley, CA : Apress, 2025Publisher: Berkeley, CA : Imprint: Apress, 2025Edition: 1st ed. 2025Description: 1 Online-Ressource(XXXIII, 241 p. 48 illus., 40 illus. in color.)ISBN:
  • 9798868805523
Subject(s): Additional physical formats: 9798868805516 | 9798868805530 | Erscheint auch als: 9798868805516 Druck-Ausgabe | Erscheint auch als: 9798868805530 Druck-AusgabeDDC classification:
  • 005.437 23
  • 004.019 23
DOI: DOI: 10.1007/979-8-8688-0552-3Online resources: Summary: Chapter 1: The Rise of Design Strategy -- Part I: Do Things Better -- Chapter 2: Laying the Groundwork -- Chapter 3: Introducing the TRACES Framework -- Chapter 4: Strategic Adaptation and Risk Management in Design -- Part II: Do Things At Scale -- Chapter 5: Enhancing Team Capabilities with Advanced Tools -- Chapter 6: Design Investment Prioritization and (Re)-allocation -- Chapter 7: Building and Retaining Design Talent -- Part III: Do Things Collaboratively -- Chapter 8: Adaptive Team Structures for Design Innovation and Creativity -- Chapter 9: Advocating for Design Across the Organization -- Chapter 10: Influencing Senior Leadership and Decision-Makers -- Part IV: Do Things Differently -- Chapter 11: Design-Led Transformation for Sustainable Futures -- Chapter 12: Looking Ahead: Design as a Force for Good.Summary: Although business leaders and designers may appear to have different objectives, they actually share a common goal: ensuring the long-term success and profitability of their organization. This book highlights the shared objective, examining the progression of Design Strategy to bridge the gap between design practice and executive decision-making. Featuring the TRACES framework, it aligns design initiatives with overarching business goals, enhancing design-led strategies. The topic is a timely one. A recent article published by FastCompany has touched a nerve among design leaders, highlighting the urgent challenges and anxieties they face about the future of design. It’s sparked a conversation on the need for a new direction within the industry. As we stand on the precipice of the next design shift and design leaders ponder their next steps, The Art of Design Strategy offers a much-needed perspective, providing insights on how to elevate design to a strategic level and secure its place at the heart of business innovation. You will: Understand the key principles of design strategy and management. Build a design-led work culture within your organization. Examine the TRACES framework to align design initiatives with your business goals. Gain deeper insights of the future landscape of the design industry.PPN: PPN: 1918985995Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-CWD | ZDB-2-SXPC
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