Rebellious Entrepreneurs : How Breakthrough Branding Uplifts Millions in Emerging Markets / by Pinaki Dasgupta, Arindam Banik
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Palgrave Studies in Global EntrepreneurshipPublisher: Singapore : Springer Nature Singapore, 2025Publisher: Singapore : Imprint: Palgrave Macmillan, 2025Description: 1 Online-Ressource (XXXIII, 435 p. 147 illus., 47 illus. in color.)ISBN:- 9789819619146
- Entrepreneurship
- New business enterprises
- Branding (Marketing)
- Information technology
- Entrepreneurship challenges in India
- Sustainable entrepreneurship initiatives
- Entrepreneurs and Brand Building
- Brand Building Approaches in Emerging Economies
- Challenges for Entrepreneurs in India
- Sustainable Entrepreneurship Strategies in India
- Brand Building Typology
- SME Branding Strategies
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