Rebellious Entrepreneurs : How Breakthrough Branding Uplifts Millions in Emerging Markets / by Pinaki Dasgupta, Arindam Banik
Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Palgrave Studies in Global EntrepreneurshipVerlag: Singapore : Springer Nature Singapore, 2025Verlag: Singapore : Imprint: Palgrave Macmillan, 2025Beschreibung: 1 Online-Ressource (XXXIII, 435 p. 147 illus., 47 illus. in color.)ISBN:- 9789819619146
- Entrepreneurship
- New business enterprises
- Branding (Marketing)
- Information technology
- Entrepreneurship challenges in India
- Sustainable entrepreneurship initiatives
- Entrepreneurs and Brand Building
- Brand Building Approaches in Emerging Economies
- Challenges for Entrepreneurs in India
- Sustainable Entrepreneurship Strategies in India
- Brand Building Typology
- SME Branding Strategies
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