B2B Digital Marketing Playbook : Strategie – Toolbox – Best Practices / herausgegeben von Carolin Durst
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: German Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2025Publisher: Berlin, Heidelberg : Imprint: Springer Gabler, 2025Edition: 2., überarbeitete und erweiterte AuflageDescription: 1 Online-Ressource(XXVII, 413 S. 184 Abb., 138 Abb. in Farbe.)ISBN:- 9783658453794
- Telemarketing
- Internet marketing
- Instrumente Digital Marketing
- Marketingstrategie
- Marketing für den Mittelstand
- Leitfäden B2B-Marketing
- Performance Marketing
- Leitfäden Digital Marketing
- KPI
- Performance Indicators
- Sales funnel
- Personas
- Inbound Marketing
- Outbound Marketing
- Content Marketing
- Weiterbildung B2B-Marketing
- Marketing Sales Alignment
- Marketing-Team
- Markenpositionierung
- E-Mail-Marketing
- Corporate Website
- Social Selling
- MarTech Stack
- 658.872 23
- 659.144 23
No physical items for this record