Toolbox Innovation Communication : Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed / by Florian Hohenauer

Von:

Hohenauer, Florian [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Wiesbaden : Springer Fachmedien Wiesbaden, 2025Verlag: Wiesbaden : Imprint: Springer, 2025Beschreibung: 1 Online-Ressource (XXVII, 198 p. 24 illus.)ISBN:

9783658465421

Einheitssachtitel:

Toolbox Innovationskommunikation

Schlagwörter: Andere physische Formen: 9783658465414 | 9783658465438 | Erscheint auch als: 9783658465414 Druck-Ausgabe | Erscheint auch als: 9783658465438 Druck-Ausgabe | Erscheint auch als: Toolbox Innovation Communication. Druck-Ausgabe 2025. Auflage. Wiesbaden : Springer Fachmedien Wiesbaden GmbH, 2025DDC-Klassifikation:

658.45 23

DOI: DOI: 10.1007/978-3-658-46542-1Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: What innovation communication is and what the discipline can achieve -- The tools: 17 strategic models and methods for effective innovation communication – including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map -- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map -- Extra: Innovation communication and the climate crisis.Zusammenfassung: This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and provokes defensive reactions. Strong communication skills are essential to overcome internal and external hurdles. Effective innovation communication captures attention and builds necessary knowledge among key stakeholders. It is fast, flexible, and pragmatic, anticipating resistance, addressing potential negative impacts, and building bridges to the future. Florian Hohenauer's book targets communication professionals and those aspiring to become one. Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, and Gerrit Gericke, along with Danijel Višević, share their strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools. Content What innovation communication is and what the discipline can achieve The tools: 16 strategic models and methods for effective innovation communication Guidelines for practical application, examples, and combination possibilities Model matrix and application map Extra: Innovation communication and the climate crisis The Author Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.PPN: PPN: 1921823518Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-BUM | ZDB-2-SXBM

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