Data warehouse designs : achieving ROI with market basket analysis and time variance / Fon Silvers

Von:

Silvers, Fon [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Boca Raton, FL : CRC Press, 2012Beschreibung: 1 Online-Ressource (xix, 276 Seiten) : IllustrationenISBN:

9780429108037

Schlagwörter:

Andere physische Formen: 9781439870761 DDC-Klassifikation:

005.745

RVK: RVK: ST 530LOC-Klassifikation:

QA76.9.D37

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: Market Basket Analysis (MBA) provides the ability to continually monitor the affinities of a business and can help an organization achieve a key competitive advantage. Time Variant data enables data warehouses to directly associate events in the past with the participants in each individual event. In the past however, the use of these powerful tools in tandem led to performance degradation and resulted in unactionable and even damaging information. Data Warehouse Designs: Achieving ROI with Market Basket Analysis and Time Variance presents an innovative, soup-to-nuts approach that successfullyPPN: PPN: 1922840327Package identifier: Produktsigel: ZDB-7-TFC

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