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Acceptance and Resistance of Innovative Technologies : Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability / by Jan-Lukas Selter

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Handel und Internationales Marketing Retailing and International MarketingPublisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2025Publisher: Wiesbaden : Imprint: Springer Gabler, 2025Description: 1 Online-Ressource(XVI, 236 p. 23 illus.)ISBN:
  • 9783658485948
Subject(s): Genre/Form: Additional physical formats: 9783658485931 | 9783658485955 | Erscheint auch als: 9783658485931 Druck-Ausgabe | Erscheint auch als: 9783658485955 Druck-AusgabeDDC classification:
  • 658.8 23
DOI: DOI: 10.1007/978-3-658-48594-8Online resources: Dissertation note: Dissertation - Universität Siegen, 2025 Summary: Introduction -- Structure and Content of the Essays -- Essays -- General Conclusion.Summary: The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability. About the author Jan-Lukas Selter works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on the acceptance and resistance of innovative technologies with a focus on ethics and sustainability.PPN: PPN: 1928358411Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-SWI
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