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Customer relationship management in electronic markets / Gopalkrishnan R. Iyer, PhD, David Bejou, PhD, editors

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New York ; London : Routledge, Taylor & Francis Group, 2013Copyright date: © 2003Description: 1 Online-Ressource (xiv, 113 Seiten)ISBN:
  • 9781315785868
  • 9781317718772
  • 9781317718789
  • 9781317718796
Subject(s): Additional physical formats: 9780789019448. | 9780789019455. | 0789019442 | 0789019450 | Erscheint auch als: 9780789019448 Druck-Ausgabe | Erscheint auch als: Customer relationship management in electronic markets. Druck-Ausgabe. Binghamton, NY : Best Business Books, 2003. XIV, 113 SDDC classification:
  • 658.81202854678
DOI: DOI: 10.4324/9781315785868Online resources: Summary: Customer relationship management in electronic markets / Gopalkrishnan R. Iyer, David Bejou -- Building consumer relationships electronically / Shelby H. Mclntyre -- Loyalty in e-tailing : a conceptual framework / Dhruv Grewal, Joan Lindsey-Mullikin, Jeanne Munger -- The survival of internet-based B2B exchanges : the critical role of relationships / Kishore Gopalakrishna Pillai, Arun Sharma -- Business buyer relationship management through seamless internet integration / J. David Lichtenthal -- Emergent internet technology applications for relationship marketing : a customer-centered view / Jon M. Shapiro, Nicholas C. Romano, Jr., Banwari Mittal.PPN: PPN: 1920679359Package identifier: Produktsigel: ZDB-7-TFC
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