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Sales and Service Digital Transformation : The Arrival of CRM3.0 Era / by Jun Yang

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Singapore : Springer Nature Singapore, 2025Publisher: Singapore : Imprint: Springer, 2025Edition: 1st ed. 2025Description: 1 Online-Ressource(XXII, 256 p. 165 illus., 135 illus. in color.)ISBN:
  • 9789819659616
Subject(s): Additional physical formats: 9789819659609 | 9789819659623 | 9789819659630 | Erscheint auch als: 9789819659609 Druck-Ausgabe | Erscheint auch als: 9789819659623 Druck-Ausgabe | Erscheint auch als: 9789819659630 Druck-AusgabeDDC classification:
  • 658.05 23
DOI: DOI: 10.1007/978-981-96-5961-6Online resources: Summary: 1. The Arrival of CRM3.0 Era -- 2. CRM3.0- B2B Sales Digital Transformatio -- 3. CRM3.0 Service Digital Transformation -- 4. Building CRM3.0 Support System -- 5. Best Practices and Case Study.Summary: This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation. This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.PPN: PPN: 1929464444Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-BUM | ZDB-2-SXBM
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