Encyclopedia of Artificial Intelligence in Marketing / edited by Riadh Ladhari

Mitwirkende(r):

Ladhari, Riadh [HerausgeberIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Cham : Springer Nature Switzerland, 2025Verlag: Cham : Imprint: Springer, 2025Beschreibung: 1 Online-Ressource(Approx. 1000 p.)ISBN:

9783031753169

Schlagwörter:

DDC-Klassifikation:

658.872 23
659.144 23

DOI: DOI: 10.1007/978-3-031-75316-9Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: Artificial intelligence -- AI in services marketing -- AI in demand forecasting and marketing research -- AI in marketing communication -- AI and product innovations and branding -- AI in retailing.Zusammenfassung: This book offers an extensive exploration of the intersection between artificial intelligence (AI) technologies and contemporary marketing practices. It delves into the multifaceted applications of AI in marketing activities such as consumer decisions, pricing, market research, retailing, digital marketing, product development, consumer behavior, and many more. It also explores AI in sectors such as tourism, hospitality, health, and banking. Featuring contributions from academics and practitioners in the field, this book highlights the transformative potential of AI in enhancing efficiency, innovation, and strategic decision-making processes within marketing. Additionally, the book provides insights into emerging trends, future trajectories, and strategic considerations for businesses. The comprehensive coverage, theoretical and practical insights, and illustrative examples make this book a valued reference for researchers, scholars, students, practitioners, and policy makers looking to deepen their understanding of AI impact on modern marketing to gain a competitive advantage in the business world.PPN: PPN: 1929464843Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-156 | ZDB-2-SXRH | ZDB-2-SXBE | ZDB-2-SLR

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