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Marketing Perspectives on Phygitalization / Sudhir Rana [and 4 others], editors
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Palm Bay, FL : Apple Academic Press, 2025Edition: First editionDescription: 1 Online-Ressource (xx, 354 pages)ISBN:- 9781003569008
- 1003569005
- 9781040266786
- 1040266789
- 9781040266816
- 1040266819
- 9781774918463
- 9781774918470
- 658.8 23/eng/20250122
- HF5415
Contents:
Summary: The fusion of physical and digital experiences has given rise to a new phenomenon known as "phygitalization," where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon the expertise of marketing professionals, industry leaders, and academic researchers, this book offers a comprehensive overview of the key concepts, strategies, and best practices for employing phygitalization in marketing, providing a practical perspective through case studies and focused discussionsPPN: PPN: 1940039207Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
1. Brand Performance, Innovation, and Brand Awareness: Antecedents to Brand Perception and Brand LoyaltyPriyanka Singh, Manoj Kumar Mishra, and Anthony Bagherian2. Marketplace to Marketspace: Footfalls to EyeballsAditi Sharma3. Adoption of Phygitalization in the Retail Industry: Benefits and ChallengesRimple Manchanda and Naseem Abidi4. Metaverse Marketplace DevelopmentAmit Kamble, Swati Dubey, Abhishek Srivastva, and Nilesh Kate5. Augmented Reality in Beauty Industry: The Effect of AR Characteristics on Impulse Buying BehaviorNupur Rawa and Gurmeet Sikh Singh6. Retail Spatial: Conventional to Metaverse RetailingHarit Kumar, Priyanka Singh, and Indrajit Ghosal7. Voices of People: Social Media's Strategic Role in Building Marketing CommunicationAkshita Chotia8. Impact of Viral Marketing on Female Purchase Decision Towards Lifestyle ShoppingK. Anitha and J. Amala9. Influence of Age on Patient Beliefs Related to Social Media Promotion of Branded DrugsSamrat Kumar Mukherjee, Jitendra Kumar, Ankit Singh, and Ajeya Jha10. Classification of Patients on Patient Empowerment: A Study of Online Patient Support GroupsVivek Pandey, Samrat Kumar Mukherjee, Bibeth Sharma, Sonia Munjal, and Ajeya Jha11. Towards A Cashless Economy - The Role of Mobile Banking in IndiaMukti Prakash Behera, Bindu K. Nambiar, Kartikeya Bolar, and Tanmoy De12. Factors Affecting Customer Satisfaction on Online Shopping: An Empirical AnalysisVan Chien Nguyen13. Marketing Perspectives on PhygitalizationNeetu14. Factors Affecting the Decisions of Online Buying Behavior in an Emerging EconomyVan Chien Nguyen15. A Study on the Impact of Social Media Influencer's Reputation on Consumer Online Conformity: The Mediating Role of Informational InfluenceBiswarup Chatterjee and Ashwini Awasthi16. Brand Experience Through Data Management: An Analytical Exposure in Indian RestaurantsA. Anushya and Reem Alzu'bi17. Integration of Phygitalization andthe Potentialfor Information Technology inAugmented Digital Technology of User EngagementSyed Mohammad Faisal and Ahmad Khalid Khan18. Green Consciousness: A Study of Consumer Awareness in the Phygitalized WorldAnupam Pareek and Urvashi Bhamboo19. Consumer-Brand Relationship: A Review and Future ScopeS. B. Diwan20. The Effects of Digital Marketing Transformation Trends on Artificial Intelligence in B2B Businesses: A Systematic ReviewSudip Basu, Punit Kumar Burnwal, Rajni Roy, and Rakhsanda Iqbal21. Transgender Inclusivity in Marketing Strategy and Its Effect on Brand EquityNikita Khurana, Bhajneet Kaur, and Vibhor Kataria22. Impact of Social-Media on Buying Behavior of ConsumerBhawana Sharma, Akshita Chotia, and Ishita Yadav23. The Art of Appealing Customer Attitude by Dint of Neuro-AdvertisingHena Arora and Pooja Jain
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