Digital Gaming and the Advertising Landscape

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Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Games and PlayVerlag: Oxford : Taylor & Francis : Routledge [Imprint], 2025Beschreibung: 1 Online-Ressource (1 electronic resource 206 p.)ISBN:

9781003693932
9781040780190
9781040786215
9781041178118
9789462987159

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Zusammenfassung: The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited., Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical contextPPN: PPN: 1983962996Package identifier: Produktsigel: ZDB-94-OAB

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Namensnennung - Nicht-kommerziell - Keine Bearbeitungen 4.0 International CC BY-NC-ND 4.0 cc:

https://creativecommons.org/licenses/by-nc-nd/4.0/

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