APA

Davis H. L., Silk A. J., . (1978). Behavioral and management science in marketing. New York, NY [u.a.]: Wiley.

Chicago

Davis Harry L, Silk Alvin J, . 1978. Behavioral and management science in marketing. New York, NY [u.a.]: Wiley.

Harvard

Davis H. L., Silk A. J., . (1978). Behavioral and management science in marketing. New York, NY [u.a.]: Wiley.

MLA

Davis Harry L, Silk Alvin J, . Behavioral and management science in marketing. New York, NY [u.a.]: Wiley. 1978.