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Storytelling : branding in practice / Klaus Fog; Christian Budtz; Baris Yakaboylu

Von: Mitwirkende(r): Resource type: Ressourcentyp: BuchBuchSprache: Englisch Verlag: Berlin ; Heidelberg [u.a.] : Springer, 2005Beschreibung: 238 S : Ill., graph. DarstISBN:
  • 3540235019
Einheitssachtitel:
  • Storytelling-branding i praksis <engl.>
Enthaltene Werke:
  • Fog, Klaus. Storytelling-branding i praksis <engl.>
Schlagwörter: Genre/Form: Andere physische Formen: Erscheint auch als: Storytelling. Online-Ausgabe. Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2005. Online-Ressource (238 p, digital)DDC-Klassifikation:
  • 658.827
  • 650
  • 658.8/27
  • 650
RVK: RVK: QP 624 | QP 621LOC-Klassifikation:
  • HD69.B7
Inhalte:
Zusammenfassung: As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. TOC:Foreword.- Branding Through Storytelling.- The Toolbox: The Four Elements of Storytelling.- Storytelling in Business.- The Company Core Story.- Authentic Raw Material for Storytelling.- Storytelling Applied: Storytelling as a Management Tool.- Storytelling in Advertising.- When Storytelling Becomes Dialogue.- The Media as Storytelling Partner.- Tearing Down the WallsCall number: Grundsignatur: 2005 A 12345PPN: PPN: 49971735X
Exemplare
Medientyp Heimatbibliothek Sammlung Standort Signatur Exemplarnummer Status Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd wirt 5.81 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2005 A 12345 Verfügbar 47183192090
Freihandbestand ausleihbar Fachbibliothek DHBW Karlsruhe wirt 5.81 Bibliothek / frei aufgestellt 2005 A 12345 ;b Verfügbar 52030924090
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