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Using trends and scenarios as tools for strategy development : shaping the future of your enterprise / by Ulf Pillkahn

By: Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Erlangen : Publicis Corp. Publ., 2008Description: 452 S. : Ill., graph. Darst. ; 25 cm + 1 FaltblISBN:
  • 3895783048
  • 9783895783043
Subject(s): Additional physical formats: 978953649 Dt. Ausg. u.d.T.: ++Pillkahn, Ulf; Trends und Szenarien als Werkzeuge zur Strategieentwicklung DDC classification:
  • 658.4012 22
  • 658.406
  • 650
RVK: RVK: QP 325 | QP 320LOC classification:
  • HD30.28
Summary: While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will grow in the coming years. Pillkahn shows how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights, Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "How to Develop and Use Trends and Scenarios" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planningCall number: Grundsignatur: 2010 A 592PPN: PPN: 526810297
Holdings
Item type Home library Collection Shelving location Call number Status Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd wirt 5.21 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2010 A 592 Available 50460037090
Total holds: 0
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