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Authenticity : what consumers really want / James H. Gilmore; B. Joseph Pine II

Von: Mitwirkende(r): Resource type: Ressourcentyp: BuchBuchSprache: Englisch Verlag: Boston, Mass. : Harvard Business School Press, c 2007Beschreibung: XIII, 299 S. : graph. Darst. ; 25 cmISBN:
  • 1591391458
  • 9781591391456
Schlagwörter: Andere physische Formen: 9781633690578. DDC-Klassifikation:
  • 658.8/343 22
  • 658.8343
RVK: RVK: QP 624LOC-Klassifikation:
  • HF5415.15
Inhalte:
Authenticity : the new business imperativethe appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
Call number: Grundsignatur: 2008 A 1415PPN: PPN: 528127969
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Freihandbestand ausleihbar Bibliothek Campus Süd wirt 5.84 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2008 A 1415 Verfügbar 49251657090
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