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Authenticity : what consumers really want / James H. Gilmore; B. Joseph Pine II
Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Boston, Mass. : Harvard Business School Press, c 2007Description: XIII, 299 S. : graph. Darst. ; 25 cmISBN:- 1591391458
- 9781591391456
- 658.8/343 22
- 658.8343
- HF5415.15
Contents:
Call number: Grundsignatur: 2008 A 1415PPN: PPN: 528127969
Authenticity : the new business imperativethe appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
| Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Freihandbestand ausleihbar | Bibliothek Campus Süd | wirt 5.84 | Lesesaal Wirtschaftswissenschaften und Informatik (LSW) | 2008 A 1415 | Available | 49251657090 |
Total holds: 0