Actionable web analytics : using data to make smart business decisions / Jason Burby; Shane Atchison. [Foreword by Jim Sterne]

By:

Burby, Jason [aut]

Contributor(s):

Resource type: Ressourcentyp: BuchBookLanguage: English Series: Serious skillsPublisher: Indianapolis, Ind. : Wiley, 2007Description: XXIX, 256 S. : Ill., graph. DarstISBN:

0470124741
9780470124741

Subject(s):

DDC classification:

025.04 22
658.4/038 22
006

RVK: RVK: QP 650 | ST 252LOC classification:

TK5105.875.I57

Summary: Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.Call number: Grundsignatur: 2008 A 1657PPN: PPN: 538776684

Holdings ( 1 )

Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Freihandbestand ausleihbar	Bibliothek Campus Süd	inf 2.522	Lesesaal Wirtschaftswissenschaften und Informatik (LSW)	2008 A 1657	Available	49215379090

Total holds: 0

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