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Persuasive advertising : evidence-based principles / J. Scott Armstrong. With collab. from Gerry Lukeman ...

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, 2010Description: XII, 386 S. : Ill., graph. Darst. ; 24 cmISBN:
  • 1403913439
  • 9781403913432
Subject(s): Additional physical formats: Online-Ausg.: Persuasive advertising. Basingstoke [u.a.] : Palgrave Macmillan, 2010. XII, 386 S.DDC classification:
  • 659.1
RVK: RVK: CW 7500 | QP 634 | AP 17200Call number: Grundsignatur: 2010 A 3627PPN: PPN: 543806820
Holdings
Item type Home library Collection Shelving location Call number Status Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd wirt 5.85 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2010 A 3627 Available 50371664090
Total holds: 0
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