Persuasive advertising : evidence-based principles / J. Scott Armstrong. With collab. from Gerry Lukeman ...
Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, 2010Description: XII, 386 S. : Ill., graph. Darst. ; 24 cmISBN:- 1403913439
- 9781403913432
- 659.1
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
---|---|---|---|---|---|---|---|
Freihandbestand ausleihbar | Bibliothek Campus Süd | wirt 5.85 | Lesesaal Wirtschaftswissenschaften und Informatik (LSW) | 2010 A 3627 | Available | 50371664090 |
Total holds: 0