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Internet, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian
Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Hoboken, NJ : Wiley, 2009Edition: 3. edDescription: XII, 499 S. : Ill., graph. DarstISBN:- 0471698687
- 9780471698685
- 300.72/3 22
- 300.723
- DAT 628f
- HM538
Contents:
Summary: Turbulent times for survey research -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open and closed ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Dealing with uncertaintyCall number: Grundsignatur: 2007 A 6546(3)Continues: 1. Aufl. u.d.T.: Dillman, Don A.: Mail and telephone surveys, bei Wiley, New York, 1998, erschienen. - 2. Aufl. u.d.T.: Dillman, Don A.: Mail and internet surveys, bei Wiley, New York, 2000, erschienen. - 4. Aufl. u.d.T.: Dillman, Don A.: Internet, phone, mail, and mixed-mode surveysPPN: PPN: 573647909
| Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Freihandbestand ausleihbar | Fachbibliothek DHBW Karlsruhe | wirt 5.84 | Bibliothek / frei aufgestellt | 2007 A 6546(3) | Available | 52936245090 |
Total holds: 0