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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Los Angeles, Calif. [u.a.] : Sage Publ., 2010Edition: 3. edDescription: XVIII, 323 S. : Ill., graph. Darst. ; 26 cmISBN:- 9781412970419
- 1412970415
- Internationales Marketing
- Konsumentenverhalten
- Kulturelle Identität
- Werbung
- Target marketing -- Cross-cultural studies
- Advertising -- Cross-cultural studies
- Consumer behavior -- Cross-cultural studies
- Internationaler Vergleich
- Exportwerbung
- Interkulturelles Verstehen
- Verbraucherverhalten
- Target marketing Cross-cultural studies
- Advertising Cross-cultural studies
- Consumer behavior Cross-cultural studies
- 658.8/02 22
- HF5415.127
| Item type | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Freihandbestand ausleihbar | Bibliothek Campus Süd | wirt 5.81 | Lesesaal Wirtschaftswissenschaften und Informatik (LSW) | 2005 E 956(3) | Checked out | 17.08.2026 | 50244428090 |
Total holds: 0