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Complete web monitoring : [watching your visitors, performance, communities & competitors] / Alistair Croll and Sean Power

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Beijing ; Köln [u.a.] : O'Reilly, 2009Edition: 1. edDescription: XXVI, 634 S. : Ill., graph. Darst. ; 24 cmISBN:
  • 0596155131
  • 9780596155131
Subject(s): Additional physical formats: Erscheint auch als: Complete web monitoring. Online-Ausgabe Beijing : O'Reilly, 2009DDC classification:
  • 006.7 22
  • 004
RVK: RVK: ST 205 | ST 252 | ST 200LOC classification:
  • TK5105.888
Action note:
  • 3
Summary: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user monitoring. Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators. Understand how to assemble this data into clear reports tailored to your organization and audienceCall number: Grundsignatur: 2009 A 4204PPN: PPN: 59032280X
Holdings
Item type Home library Collection Shelving location Call number Status Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd inf 2.58 Lesesaal Wirtschaftswissenschaften und Informatik (LSW) 2009 A 4204 Available 50030546090
Total holds: 0

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