Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / Katie Delahaye Paine. William T. Paarlberg, editor

Von:

Paine, Katie Delahaye, 1952- [aut]

Mitwirkende(r):

Paarlberg, William T [oth]

Resource type: Ressourcentyp: BuchBuchSprache: Englisch Verlag: Hoboken, NJ [u.a.] : Wiley, 2011Beschreibung: XX, 252 S. : Ill, graph. Darst. ; 24 cmISBN:

9780470920107

Schlagwörter:

Andere physische Formen: 9781118016305 | 9781118016312 | 9781118016329 | Online-Ausg.: Measure what matters. Hoboken, NJ [u.a.] : Wiley, 2011. XX, 252 S. | Online-Ausg.: Measure what matters. Hoboken, NJ [u.a.] : Wiley, 2011DDC-Klassifikation:

659.20285/4678 22
659.202854678
BUS043000

RVK: RVK: QP 650LOC-Klassifikation:

HF5415.5

Zusammenfassung: "In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."--Call number: Grundsignatur: 2011 A 2648PPN: PPN: 637121899

Exemplare ( 1 )

Exemplare
Medientyp	Heimatbibliothek	Sammlung	Standort	Signatur	Status	Barcode
Freihandbestand ausleihbar	Fachbibliothek HKA	wirt 5.8	Bibliothek / frei aufgestellt	2011 A 2648	Verfügbar	50245307090

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