Custom cover image
Custom cover image

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / Katie Delahaye Paine. William T. Paarlberg, editor

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Hoboken, NJ [u.a.] : Wiley, 2011Description: XX, 252 S. : Ill, graph. Darst. ; 24 cmISBN:
  • 9780470920107
Subject(s): Additional physical formats: 9781118016305 | 9781118016312 | 9781118016329 | Online-Ausg.: Measure what matters. Hoboken, NJ [u.a.] : Wiley, 2011. XX, 252 S. | Online-Ausg.: Measure what matters. Hoboken, NJ [u.a.] : Wiley, 2011DDC classification:
  • 659.20285/4678 22
  • 659.202854678
  • BUS043000
RVK: RVK: QP 650LOC classification:
  • HF5415.5
Summary: "In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."--Call number: Grundsignatur: 2011 A 2648PPN: PPN: 637121899
Holdings
Item type Home library Collection Shelving location Call number Status Date due Barcode Item holds
Freihandbestand ausleihbar Fachbibliothek HKA wirt 5.8 Bibliothek / frei aufgestellt 2011 A 2648 Available 50245307090
Total holds: 0
KIT – The Research University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT

Powered by Koha