The age of responsibility : CSR 2.0 and the new DNA of business / Wayne Visser

Von:

Visser, Wayne [aut]

Resource type: Ressourcentyp: BuchBuchSprache: Englisch Verlag: Chichester : Wiley, 2011Beschreibung: XVII, 389 S. : graph. Darst. ; 23 cmISBN:

0470688572
9780470688571

Schlagwörter:

Genre/Form:

Fallstudie

Andere physische Formen: 9781119970996 | 9781119973386 | 9781119973393 DDC-Klassifikation:

658.4/08 22
658.408
BUS008000

RVK: RVK: QP 150LOC-Klassifikation:

HD60

Zusammenfassung: "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--Call number: Grundsignatur: 2011 A 1384PPN: PPN: 638946603

Exemplare ( 1 )

Exemplare
Medientyp	Heimatbibliothek	Sammlung	Standort	Signatur	Status	Fälligkeitsdatum	Barcode	Vormerkungen
Freihandbestand ausleihbar	Bibliothek Campus Süd	wirt 5.21	Lesesaal Wirtschaftswissenschaften und Informatik (LSW)	2011 A 1384	Verfügbar		50321993090

Anzahl Vormerkungen: 0