Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice

Contributor(s):

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Mouton ReaderPublisher: Berlin, New York : Mouton de Gruyter, 2008Copyright date: ©2004Description: Online-RessourceISBN:

3110176114
9783110197198

Subject(s):

Genre/Form:

Aufsatzsammlung

Additional physical formats: 3110176114 | Erscheint auch als: Public relations and communication management in Europe. Druck-Ausgabe. Berlin : Mouton de Gruyter, 2004. XIII, 502 SDDC classification:

659.2094
659.209

RVK: RVK: AP 17420LOC classification:

HM1221

DOI: DOI: 10.1515/9783110197198Online resources:

Zugang im Netz der DHBW

Summary: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.PPN: PPN: 640977049Package identifier: Produktsigel: ZDB-23-DGA-08 | EBA-BACKALL | EBA-CL-SN | EBA-DGALL | EBA-EBACKALL | EBA-EBKALL | EBA-ECL-SN | EBA-EEBKALL | EBA-ESSHALL | EBA-SSHALL | GBV-deGruyter-alles | ZDB-23-DGA | ZDB-23-DGG | ZDB-23-GSS | ZDB-23-GBA

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http://purl.org/coar/access_right/c_16ec.

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