Customer relationship management : concept, strategy, and tools / V. Kumar; Werner Reinartz

By:

Kumar, V, 1957- [aut]

Contributor(s):

Reinartz, Werner J, 1963- [aut]

Resource type: Ressourcentyp: BuchBookPublisher number: 80017623Language: English Series: Springer texts in business and economicsPublisher: Heidelberg ; Berlin [u.a.] : Springer, 2012Edition: 2. edDescription: XXXIII, 378 S. : Ill., graph. DarstISBN:

9783642201097
9783642201301

Subject(s):

Genre/Form:

Lehrbuch

Additional physical formats: 9783642201103 | Erscheint auch als: Customer Relationship Management. Online-Ausgabe 2nd ed. 2012. Berlin : Springer, 2012. Online-Ressource (XXXIII, 379 p. 115 illus, digital)DDC classification:

650
658.812
650

RVK: RVK: QH 254 | CW 7500 | QP 620Call number: Grundsignatur: 2012 E 1534(2)PPN: PPN: 653809530

Holdings ( 1 )

Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Handbibliothek	Fakultät für Wirtschaftswissenschaften	2012 E 1534(2)	;e	Checked out Ausleihe und Einsicht nicht möglich	04.10.2037	53137658090

Total holds: 0

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