Astute competition : the economics of strategic diversity / edited by Peter Johnson

Contributor(s):

Johnson, Peter [oth]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Techology, innovation, entrepreneurship, and competitive strategy ; Volume 11Publisher: Boston : Elsevier B. V, 2006Description: Online-RessourceISBN:

9781849508186
008045321X

Subject(s):

Additional physical formats: 9780080453217 | Buchausg. u.d.T.: 978-0-0804-5321-7 DDC classification:

658.4012
658.4/012 22

LOC classification:

HD30.28

DOI: DOI: 10.1108/S1479-067X%282006%2911Online resources:

Summary: This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-upsSummary: The economics of strategic diversity / Peter Johnson -- Business models / Peter Johnson -- Routes to competitive advantage / Peter Johnson -- Economic rents / Peter Johnson -- The return on resources / Peter Johnson -- Business development / Peter Johnson -- Corporate strategy : purpose / Peter Johnson -- Corporate strategy : techniques / Peter Johnson -- Start-up strategy / Peter Johnson -- Summary, Observations and conclusion / Peter Johnson. - This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-upsPPN: PPN: 653993552Package identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB-ebook | ZDB-55-ELD

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