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Consumer behaviour : a European outlook / Leon G. Schiffman, Håvard Hansen and Leslie Kanuk
Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Harlow ; Munich [u.a.] : Financial Times Prentice Hall, c 2012Edition: 2. edDescription: XIX, 460 S. : zahlr. Ill., graph. Darst. ; 27 cmISBN:- 9780273736950
- 0273736957
- 658.8/342 22
- 658.8342094
- HF5415.33.E85
Contents:
Action note: An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
- 2
| Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Freihandbestand ausleihbar | Bibliothek Campus Süd | wirt 5.8 | Lesesaal Wirtschaftswissenschaften und Informatik (LSW) | 2012 E 909(2) | Available | 51236954090 |
Total holds: 0
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