Essays by distinguished marketing scholars of the Society for Marketing Advances / edited by Arch G. Woodside, Ellen M. Moore

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Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Advances in business marketing and purchasing ; volume 11Publisher: Amsterdam ; Boston : JAI, 2002Description: Online-RessourceISBN:

9781849501484
1849501483
0762308699
9780762308699

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Additional physical formats: 9780762308699 | Erscheint auch als: 0762308699 Druck-AusgabeDOI: DOI: 10.1016/S1069-0964(2002)11Online resources:

Additional physical formats: Online-Ausg.Summary: This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decadesSummary: Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen. - This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decadesPPN: PPN: 661525481Package identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN

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