New directions in international advertising research / edited by Charles R. Taylor
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Advances in international marketing ; 12Publisher: Amsterdam ; Boston : JAI, 2002Description: Online-RessourceISBN:- 9781849501675
- 184950167X
- 0762309504
- 9780762309504
- Werbung
- International
- Konsumentenverhalten
- Interkulturelle Beziehungen
- Internationales Marketing
- Marketingmanagement
- Aufsatzsammlung
- Advertising
- Marketing research
- Advertising industry
- Market research
- International business
- Business & Economics
- Advertising ; Cross-cultural studies
- Advertising ; Research
- Business & Economics ; Advertising & Promotion
- Business & Economics ; International ; Marketing
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