Globalization, the multinational firm, and emerging economies / edited by Attila Yaprak, H(c)·ulya T(c)·utek

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Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Advances in international marketing ; 10Publisher: Amsterdam ; New York : JAI, 2001, c2000Edition: 1st edDescription: Online-RessourceISBN:

9781849500562
1849500568
0762306696
9780762306695

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Additional physical formats: 9780762306695 | Druckausg.: Globalization, the multinational firm, and emerging economies. 1st ed. Amsterdam [u.a.] : JAI, 2001. XIII, 397 S.RVK: RVK: QM 000 | QP 680 | QP 305DOI: DOI: 10.1016/S1474-7979(2000)10Online resources:

Additional physical formats: Online-Ausg.Summary: Globalization, the multinational firm, and emerging economies / Attila Yaprak, H(c)·ulya T(c)·utek -- Emerging economies and the challenge of globalization / John D. Daniels -- Foreign direct investment in the emerging markets of central and eastern Europe: motives and marketing strategies / Marin A. Marinov, Svetla T. Marinova -- The restructuring role of outward foreign direct investment by Central European firms: the case of Slovenia / Marjan Svetlicic, Matija Rojec, Andreja Trtnik -- Marketing and economic development: implications for emerging economies / Hugh M. Cannon, Attila Yaprak -- Globalization and currency crises in emerging Asian economies: implications on economic reform and development / C. B(c)·ulent Aybar, Marca Bear, Claudio Milman -- Managerial perceptions on performance determinants of multinational companies in an emerging economy / Muzaffer Bodur, G(c)·uven Alpay, G(c)·ulden Asugman -- Marketing practices and performance of the Turkish clothing industry firms exporting to the European Union / Selime Sezgin, Nimet Uray, Sebnem Burnaz -- Joint ventures in globalization: a perspective from Turkey / Tuna Taner, H(c)·ulya T(c)·utek, Semra (c)·Onc(c)·u, Canan Ay -- On the determinants of export internalization: an empirical comparison between Catalan and Spanish (non-Catalan) exporting firms / A. Rialp -- Differences and similarities between born globals and other types of exporters / Tage Koed Madsen, Erik Rasmussen, Per Servais -- The evolution of an internationalisation culture in the small firm: an Australian perspective / Peter Lamb, Peter Liesch -- Investing in emerging Asian markets: a study of prospects for and problems of doing business in Vietnam / Aahad M. Osman-Gani, Zafar U. Ahmed, Sok Ling Ng -- The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China / Daniel Van Den Bulcke, Haiyan Zhang -- Exporting firms, the learning organization and market orientation: a conceptual and empirical investigation of Dutch exporters / Paul Breman, Tevfik Dalgic -- Emerging patterns of international business: implications for public policy / Gary A. Knight, Attila YaprakPPN: PPN: 661526771Package identifier: Produktsigel: ZDB-1-EPB | ZDB-55-BME | ZDB-1-BMEN

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