Text and image : a critical introduction to the visual/verbal divide / John A. Bateman

Von:

Bateman, John A, 1957- [aut]

Resource type: Ressourcentyp: BuchBuchSprache: Englisch Verlag: London [u.a.] : Routledge, 2014Beschreibung: XVI, 276 S. : Ill., graph. DarstISBN:

9780415841986
9780415841979

Schlagwörter:

Andere physische Formen: 9781315773971 DDC-Klassifikation:

415/.6 23
LAN000000

RVK: RVK: AP 15040 | AP 14800 | EC 2440 | EC 3870 | ET 760LOC-Klassifikation:

P99.4.M6

Zusammenfassung: "This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including textbooks, PowerPoint presentations, picture books, technical manuals and comics. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies"--Zusammenfassung: "This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including textbooks, PowerPoint presentations, picture books, technical manuals and comics. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies"--Call number: Grundsignatur: 2014 A 2688PPN: PPN: 774013656

Exemplare ( 1 )

Exemplare
Medientyp	Heimatbibliothek	Sammlung	Standort	Signatur	Status	Barcode
Freihandbestand ausleihbar	Bibliothek Campus Süd	lit 3.12	Lesesaal Geisteswissenschaften (LSG)	2014 A 2688	Verfügbar	51988831090

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