Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen

By:

Simonson, Itamar [aut]

Contributor(s):

Rosen, Emanuel [aut]

Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: New York, NY : HarperBusiness, 2014Edition: First editionDescription: XV, 232 S ; 24 cmISBN:

0062215671
9780062215673

Subject(s):

DDC classification:

658.8 23

RVK: RVK: QW 300 | QP 345LOC classification:

HF5415

Summary: I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final wordSummary: Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategiesCall number: Grundsignatur: 2017 A 6074PPN: PPN: 778466906

Holdings ( 1 )

Holdings
Item type	Home library	Shelving location	Call number	Status	Date due	Barcode	Item holds
Magazinbestand ausleihbar	Bibliothek Campus Süd	Geschlossenes Magazin	2017 A 6074	Available		53137498090

Total holds: 0