Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen

Von:

Simonson, Itamar [aut]

Mitwirkende(r):

Rosen, Emanuel [aut]

Resource type: Ressourcentyp: BuchBuchSprache: Englisch Verlag: New York, NY : HarperBusiness, 2014Auflage: First editionBeschreibung: XV, 232 S ; 24 cmISBN:

0062215671
9780062215673

Schlagwörter:

DDC-Klassifikation:

658.8 23

RVK: RVK: QW 300 | QP 345LOC-Klassifikation:

HF5415

Zusammenfassung: I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final wordZusammenfassung: Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategiesCall number: Grundsignatur: 2017 A 6074PPN: PPN: 778466906

Exemplare ( 1 )

Exemplare
Medientyp	Heimatbibliothek	Standort	Signatur	Status	Fälligkeitsdatum	Barcode	Vormerkungen
Magazinbestand ausleihbar	Bibliothek Campus Süd	Geschlossenes Magazin	2017 A 6074	Verfügbar		53137498090

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