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Freemium economics : leveraging analytics and user segmentation to drive revenue / Eric Benjamin Seufert

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: The Savvy Manager's GuidesPublisher: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, 2014Description: 1 Online-Ressource (XIX, 233 Seiten) : IllustrationsISBN:
  • 9781306282123
  • 1306282128
  • 9780124166981
Subject(s): Additional physical formats: 9780124166981 | 9780124166905 | 1306281970 | Erscheint auch als: Freemium economics. Druck-Ausgabe Amsterdam, Heidelberg[u.a.] : Morgan Kaufmann, 2014. XIX, 233 S.DDC classification:
  • 658.8/16
  • 658.816
RVK: RVK: QP 624LOC classification:
  • HF5416.5
Online resources: Summary: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.PPN: PPN: 787517259Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE
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