Custom cover image
Custom cover image

Social media security : leveraging social networking while mitigating risk / by Michael Cross

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Rockland : Syngress, 2014-2013Edition: Online-AusgDescription: Online-Ressource (1 online resource.)ISBN:
  • 9781306092463
  • 9781597499873
  • 1306092469
Subject(s): Additional physical formats: 9781597499873 | 9781597499866 | Erscheint auch als: Social media security. Druck-Ausgabe Amsterdam, [Netherlands] : Syngress, 2014. XVII, 328 S.DDC classification:
  • 658.472
LOC classification:
  • HM742
Online resources: Summary: Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people's lives and is now becoming a significant driving force in business. These new platforms have provided new approaches to many critical enterprise functions, including identifying, communicating, and gathering feedback with customers (e.g., Facebook, Ning); locating expertise (e.g., LinkedIn); providing new communication platforms (e.g., Twitter); and collaborating with a community, small or large (e.g., wikis). However, many organizations have stayed away from potential benefits of social networks because of the significant risks associated with them. This book will help an organization understand the risks present in social networks and provide a framework covering policy, training and technology to address those concerns and mitigate the risks presented to leverage social media in their organization. The book also acknowledges that many organizations have already exposed themselves to more risk than they think from social networking and offers strategies for "dialing it back" to retake control. Defines an organization's goals for social networking Presents the risks present in social networking and how to mitigate them Explains how to maintain continuous social networking security.Summary: Front Cover -- Social Media Security -- Copyright Page -- Contents -- Acknowledgements -- About the Author -- About the Technical Editor -- 1 What is Social Media? -- What is social media? -- Understanding social media -- Different types and classifications -- Collaboration -- Blogs -- Content communities -- Social networking sites -- Virtual worlds -- Sites that fall under multiple classifications -- The value of social media -- Value can be found in the potential -- Mobile social media -- Cutting edge versus bleeding edge -- Dealing with the "is it a fad?" question -- Brief history of social networking -- The problems that come with social media -- Is security really an issue? -- Taking the good with the bad -- Bibliography -- 2 Opportunities of Social Media -- Opportunities of social media -- New methods of marketing to customers -- Branding -- Building social authority -- Engaging customers -- FOMO -- Sharing information -- Knowing what NOT to say -- Getting the word out -- COBRAs -- eWOM -- Hashtags -- Missing the mark … mistakes in responding to people -- Taking advantage of collective intelligence -- Bibliography -- 3 Employment and Social Media -- Employment and social media -- Using social media to find employees -- Candidate screening -- Asking for a prospective or current employee's password -- Legal issues -- Using social media to find employment -- Getting referrals -- Branding yourself -- LinkedIn -- Endorsements and recommendations -- Creating a custom URL on LinkedIn -- Getting the word out -- Limiting personal information -- Adding too much additional information -- Public profiles -- Passwords -- Your password may have already been compromised -- Hacking 101 -- Securing other settings on LinkedIn -- Employees using social media -- Allowing social media in the workplace -- Bibliography.PPN: PPN: 807195057Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PQE
No physical items for this record
KIT – The University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT