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Profitable Customer Engagement : Concept, Metrics and Strategies
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New Delhi : SAGE Publications, 2013Description: Online-Ressource (341 p)ISBN:- 9788132113409
- 658.8/12 23
- 658.812
- HF5415.5 .K863 2013
- HF5415.5
Contents:
Summary: The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics thatPPN: PPN: 807199230Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE
Cover; Contents; Foreword; Preface; Acknowledgments; 1 - Introduction to Customer Engagement; 2 - Metrics for Engaging Customers; 3 - Brand: "Is That What You Think of Me?"; 4 - Valuing Customer Contributions:The Future Looks Green!; 5 - Linking Brand Value to Customer Value; 6 - Customer Referrals; 7 - Customer Influence Value: Really! WhereDid You Hear That?; 8 - Please Help Us Help You…; 9 - Managing Customers in a Multidimensional World; Glossary; Index; About the Author
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