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Mobile Magic : The Saatchi and Saatchi Guide to Mobile Marketing and Design
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Hoboken, NJ : Wiley, 2014Edition: 1. AuflDescription: Online Ressource (7125 KB, 256 S.)ISBN:- 1118828429
- 9781118855188
- 1118855183
- 9781118855188
- 9781306461573
- 130646157X
- 9781118855140
- 658.8/72 23
- 658.356
- 658.872
- HF5438.3 .E384 2014
- HF5415.1265
Contents:
Summary: A real-world guide to mobile marketing from the head of digital initiatives at Saatchi Saatchi worldwideThe future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magicprovides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners. Tom Eslingeris Saatchi & Saatchi Worldwide's Director of Digital and Social. He leads the creative growth of Saatchi & Saatchi's integrated capabilities across its global network.Eslinger joined Saatchi & Saatchi in Wellington, New Zealand in 2001 as a digital creative director and was appointed to Saatchi & Saatchi's Worldwide Creative Board in 2002. Eslinger has worked across social media, applications, augmented reality, interactive content, and games across Saatchi & Saatchi's portfolio of clients including Procter & Gamble, General Mills, Toyota, T-Mobile, and Novartis. Prior to joining Saatchi & Saatchi, Eslinger was a senior lecturer at the Wanganui School of Design in New Zealand.Eslinger is a multiple Cannes Lion winner for digital and mobile ideas. In 2012, he was the inaugural President of the newly added "Mobile Lions," following his 2007 Presidency of the Cyber Lions.Eslinger lives in New York City and recharges at an entirely solar-powered home on Great Barrier Island, New Zealand. He originally hails from North Dakota and is a graduate of the Minneapolis College of Art & Design.PPN: PPN: 779331095Package identifier: Produktsigel: ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE | ZDB-26-MYL
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