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Running an effective investor relations department : a comprehensive guide / Steven M. Bragg
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: [Wiley corporate F & A] | Wiley Corporate F&a Ser ; v.9Publisher: Hoboken, N.J : Wiley, c2010Edition: Online-AusgDescription: Online-Ressource (1 online resource (xiv, 253 p.))ISBN:- 9781282656598
- 1282656597
- 9780470642535
- 659.2
- HD2744
Contents:
Summary: The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all. Addresses every possible area of the investor relations profession Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.Summary: Running an Effective Investor Relations Department: A Comprehensive Guide -- Contents -- Preface -- About the Author -- Chapter 1: Managing Investor Relations -- WHY HAVE AN INVESTOR RELATIONS DEPARTMENT? -- INVESTOR RELATIONS OBJECTIVES AND GOALS -- INVESTOR RELATIONS TOOLS -- INVESTOR RELATIONS BUDGET -- FLOAT MANAGEMENT -- MANAGING BAD NEWS -- RESPONDING TO RUMORS -- SUMMARY -- Chapter 2: Investor Relations Officer Position -- KEY ASPECTS OF THE IRO POSITION -- IRO JOB DESCRIPTION -- INVESTOR RELATIONS TEAM -- IRO AS MANAGEMENT REPRESENTATIVE -- SUMMARY -- Chapter 3: Creating the Company Story -- CREATING THE STORY -- PACKAGING THE STORY -- STRATEGIC CREDIBILITY -- CLARIFYING AND MITIGATING RISK -- COMPANY REPUTATION -- MATCHING THE COMPANY TO THE STORY -- DURATION OF THE STORY -- COORDINATION WITH PUBLIC RELATIONS -- SUMMARY -- Chapter 4: Event Management -- CONFERENCE CALL -- ROAD SHOW -- NON-DEAL ROAD SHOW -- ANNUAL MEETING -- PLANT TOUR -- ANNUAL ANALYST MEETING -- ANALYST AND INDUSTRY CONFERENCES -- PODCAST DISSEMINATION -- VIDEO DISSEMINATION -- BLOG DISSEMINATION -- EVENT DISCLOSURE ISSUES -- PRACTICING FOR EVENTS -- SUMMARY -- Chapter 5: Public Communications -- CONSTRUCTING A PRESS RELEASE -- DEALING WITH THE MEDIA -- DEALING WITH ELECTRONIC MESSAGE BOARDS -- INVESTOR RELATIONS ADVERTISING -- SUMMARY -- Chapter 6: Publications -- FACT SHEET -- ANNUAL REPORT -- PRODUCT PIPELINE REPORT -- COMPANY-PAID RESEARCH REPORTS -- INDEPENDENT RESEARCH REPORTS -- WELCOME KIT -- VIDEOS -- OTHER PUBLICATIONS -- INFORMATION TRACKING SYSTEMS FOR PUBLICATIONS -- LEGAL LIABILITY -- SUMMARY -- Chapter 7: Investor Relations Web Site -- BASIC INVESTOR RELATIONS WEB SITE -- INTERMEDIATE INVESTOR RELATIONS WEB SITE -- ADVANCED INVESTOR RELATIONS WEB SITE -- WEB SITE LAYOUT -- HYPERLINK LIABILITY -- SAMPLE WEB SITES -- SUMMARY.PPN: PPN: 807310794Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE
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