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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership / Tamara L. Gillis editor; foreword by Natasha Nicholson

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: A joint publication of the Jossey-Bass business & management series and the International Association of Business CommunicatorsPublisher: Hoboken : John Wiley & Sons, Incorporated, c2011Copyright date: ©2011Edition: 2nd ed (Online-Ausg.)Description: Online-Ressource (1 online resource (xxix, 442 p.)) : illISBN:
  • 9786613052537
  • 9781283052535
  • 1283052539
  • 9781118016336
Subject(s): Additional physical formats: 9780470894064 | 9781118016336 | 1283054140 | Erscheint auch als: The IABC handbook of organizational communication. Online-Ausgabe. 2. ed. San Francisco, Calif. : Jossey-Bass, 2011. XXIX, 442 S. | Erscheint auch als: The IABC handbook of organizational communication. Druck-Ausgabe 2. ed. San Francisco, Calif. : Jossey-Bass, 2011. XXIX, 442 S.DDC classification:
  • 658.45
  • 658.4/5
RVK: RVK: QP 345LOC classification:
  • HD30.36.U5
Online resources: Summary: This new edition of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today's organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.Summary: Intro -- THE IABC HANDBOOK OF ORGANIZATIONAL COMMUNICATION: A Guide to Internal Communication, Public Relations, Marketing, and Leadership -- CONTENTS -- FOREWORD -- PREFACE -- ABOUT THE AUTHORS -- PART ONE FOUNDATIONS OF BUSINESS COMMUNICATION -- CHAPTER ONE CHARACTERISTICS OF EXCELLENT COMMUNICATION -- The Value of Communication to an Organization -- Communicator Roles -- Organization of the Communication Function and Its Relationship to Other Management Functions -- Models of Public Relations -- Extending the Excellence Theory to a Global Theory -- The Strategic Management Role of Public Relations -- New Research to Enhance the Strategic Role of the Communication Function -- References -- CHAPTER TWO THE CORPORATE COMMUNICATOR: A Senior-Level Strategist -- A Strategic Role -- A Senior-Level Adviser -- A Communicator's Portfolio of Skills -- What Corporate Communicators Need to Know about Their Organizations -- Understanding an Organization's Culture -- Types of Organizations -- Corporate Communicator Roles -- Public Relations -- Investor Relations -- Community and Government Relations -- Internal Communications -- Marketing Communications -- Executive Adviser -- Additional Roles -- Managing Communication During Change -- A Corporate Communicator's Ultimate Responsibility -- References -- CHAPTER THREE ORGANIZATIONAL CULTURE -- Defining Culture -- The Impact of Culture on Organizations and People -- Organization Building Blocks and Culture -- Assessing an Organization's Culture -- Measuring Culture at the Source -- Current Culture Versus Ideal Culture -- Collecting Leaders' Views of the Culture -- Analyzing Results and Evaluating Gaps -- Communications and Culture -- Communications Is a Critical Process for Cultural Change -- The Relationship between Organizational Culture and National Culture -- Case in Point: America Online and Time Warner.PPN: PPN: 807332739Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE
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