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The sponsorship handbook : essential tools, tips and techniques for sponsors and sponsorship seekers / Pippa Collett and William Fenton

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: San Francisco, Calif. : Jossey-Bass, 2011, (c)2011Edition: Online-AusgDescription: Online-Ressource (1 online resource (xvi, 246 p.)) : illISBN:
  • 9781283374088
  • 1283374080
  • 9780470980026
Subject(s): Additional physical formats: 9780470979846 | Druckausg.:: The sponsorship handbook. 1. publ. San Francisco, Calif. : Jossey-Bass, 2011. XVI, 246 S.DDC classification:
  • 659.2
  • BUS058000
RVK: RVK: QP 637 | AP 17420LOC classification:
  • HD59.35
Online resources: Summary: "The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"--Summary: Includes bibliographical references and indexSummary: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics andSummary: pt. 1. Sponsors -- pt. 2. Sponsorship seekers -- pt. 3. The way aheadPPN: PPN: 807346918Package identifier: Produktsigel: ZDB-26-MYL
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