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The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New York, NY : McGraw-Hill, c2012Edition: Online-AusgDescription: Online-Ressource (1 online resource (xii, 335 p.))ISBN:
  • 9780071782906
  • 9781280679667
  • 1280679662
Subject(s): Additional physical formats: 0071782893 | 9780071782890. | 1280679530 | Erscheint auch als: The new emerging market multinationals. Druck-Ausgabe New York, NY [u.a.] : McGraw-Hill, 2012. XII, 335 S.DDC classification:
  • 658.827
  • 658.8/27 23
RVK: RVK: QP 305LOC classification:
  • HF5415.1255
Online resources: PPN: PPN: 807359092Package identifier: Produktsigel: ZDB-26-MYL
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