The pragmatic MBA for scientific and technical executives / Bertrand C. Liang

By:

Liang, Bertrand C [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: San Diego : Elsevier Science & Technology, 2013Copyright date: ©2013Edition: Online-AusgDescription: Online-Ressource (1 online resource.)ISBN:

0123979323
9781283656085
1283656086
9780123984890

Subject(s):

Additional physical formats: 9780123984890 | 9780123979322 | Druckausg.: 978-0-12-397932-2 DDC classification:

658
506.8

LOC classification:

HD31

Online resources:

Zugang im Netz des KIT

Summary: Front Cover -- The Pragmatic MBA for Scientific and Technical Executives -- Copyright Page -- Dedication -- Contents -- Preface -- Foreword -- 1 Marketing -- Introduction -- Market Segmentation -- Additional Reading -- Additional Reading -- The Marketing Mix -- Additional Reading -- General References and Websites Related to Marketing -- 2 Economics -- Introduction -- Markets -- Additional Reading -- Additional Reading -- Gross Domestic Product -- Additional Reading -- Inflation -- Additional Reading -- Exchange Rates -- Additional Reading -- Additional Reading -- Additional Reading -- Innovation and Economics -- Additional Reading -- General References and Websites in Economics -- 3 Corporate Strategy -- Introduction -- Business Portfolio Model -- Additional Reading -- Five Forces Model -- Additional Reading -- Resource-Based View of the Firm -- Additional Reading -- Delta Model -- Additional Reading -- General References and Websites in Strategy -- 4 Management and Leadership -- Introduction -- Team Structure -- Additional Reading -- Team Construction -- Additional Reading -- Leadership Dynamics -- Additional Reading -- Additional Reading -- Change Management -- Additional Reading -- General References and Websites on Leadership and Management -- 5 Portfolio Management -- Introduction -- Common Traits -- Additional Reading -- Considerations in Portfolio Management -- Additional Reading -- Additional Reading -- Additional Reading -- Additional Reading -- Models for Portfolio Management -- Additional Reading -- Additional Reading -- Additional Reading -- Additional Reading -- Additional Reading -- General References in Portfolio Management -- 6 Finance and Accounting -- Introduction -- Financial Statements -- Ratios -- Discounted Cash Flow -- General References and Websites in Finance -- 7 Product Development -- Introduction -- Product Life Cycle.PPN: PPN: 807374628Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE

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