Custom cover image
Custom cover image

Microsoft Access small business solutions : state-of-the-art database models for sales, marketing, customer management, and more key business activities / Teresa Hennig ... [et al.]

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Indianapolis, IN : Wiley, c2010Edition: Online-AusgDescription: Online-Ressource (1 online resource (xlvi, 744 p.)) : illISBN:
  • 9781282550063
  • 9780470640586
  • 1282550063
Subject(s): Additional physical formats: 0470525746 | 9780470525746 | 1282547526 | Erscheint auch als: Microsoft Access small business solutions. Druck-Ausgabe. Indianapolis, Ind. : Wiley Publ., 2010. XLVI, 744 S.DDC classification:
  • 005.7565
  • 005.7565024658022
RVK: RVK: QP 345LOC classification:
  • QA76.9.D3
Online resources: Summary: Database models developed by a team of leading Microsoft Access MVPs that provide ready-to-use solutions for sales, marketing, customer management and other key business activities for most small businesses. As the most popular relational database in the world, Microsoft Access is widely used by small business owners. This book responds to the growing need for resources that help business managers and end users design and build effective Access database solutions for specific business functions. Coverage includes:Elements of a Microsoft Access DatabaseRelational Data ModelDealing with Customers and Customer DataCustomer Relationship Management Database SolutionsMarketing Database SolutionsSales Database SolutionsProducing and Tracking the Goods & ServicesProduction and Manufacturing Database SolutionsInventory Management Database SolutionsServices Database SolutionsTracking and Analyzing Financial Data 1Accounting Systems: Requirements and Design Database SolutionsAccounting: Budgeting, Analysis, and Reporting Database SolutionsManaging MembershipsImplementing the ModelsSQL Server and Other External Data SourcesWith this valuable guide and CD-ROM, you'll be on your way to implementing database solutions in no time Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.Summary: Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities -- About the Authors -- About the Contributing Authors and Technical Editors -- Acknowledgments -- Contents at a Glance -- Contents -- Foreword -- Introduction -- Part I: Introduction and Basic Concepts -- Chapter 1: Overview and Road Map -- Part I: Introduction and Fundamentals -- Part II: Dealing with Customers and Customer Data -- Part IV: Tracking and Analyzing Financial Data -- Part V: Independent Areas -- The Appendixes -- Part VI: Bonus Content -- Chapter 2: Elements of a Microsoft Access Database -- Database Schema -- Tables -- Relationships -- Queries -- Summary -- Chapter 3: Relational Data Model -- The Basics -- A Little Deeper -- Normalization -- Summary -- Part II: Dealing with Customers and Customer Data -- Chapter 4: People, Organizations, Addresses -- How This Chapter Is Organized -- Basic Field Information -- People and Organization Information Processing and Storage -- The Simple Model -- Differences between the Simple and Complex Models -- The Complex Model -- Adding More Information about People and Organizations -- Summary -- Chapter 5: Customer Relationship Management -- Six Core Topics of Customer Relationship Management -- Approach for Reviewing Core Topics -- Customer Information -- Basic Business Functions for People and Organizations -- Tracking Customer Correspondence -- Tracking Correspondence Overview -- Tracking Sales Information for CRM -- Sales Information for CRM Overview -- Tracking Service and Support Information -- Advertising and Marketing Campaigns, Targeted and General -- Internal Information Sharing -- Improving Process Quality -- Summary -- Chapter 6: Marketing -- Marketing Campaigns -- Questionnaires -- Summary -- Chapter 7: Sales -- Building the Model.PPN: PPN: 808848224Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PQE
No physical items for this record
KIT – The University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT