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Business analytics for managers : taking business intelligence beyond reporting / Gert H.N. Laursen; Jesper Thorlund

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Wiley & SAS business series | Wiley and SAS Business SeriesPublisher: Hoboken, N.J : Wiley, c2010Edition: Online-AusgDescription: Online-Ressource (1 online resource (xxi, 248 p.)) : illISBN:
  • 9781282654150
  • 1282654152
  • 9780470901151
Subject(s): Additional physical formats: 0470890614 | 9780470901151 | 9780470890615. | 1282653822 | Erscheint auch als: Business analytics for managers. Druck-Ausgabe Hoboken, NJ : Wiley, 2010. XXI, 248 S.DDC classification:
  • 658.4033
  • 658.4/033 22
RVK: RVK: QH 500 | QP 600 | ST 530LOC classification:
  • HD38.7
Online resources: Summary: World-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics An understanding of BA as a holistic information discipline with links to your business's strategy Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.Summary: Business Analytics for Managers: Taking Business Intelligence beyond Reporting -- Contents -- Foreword -- Introduction -- What Does BA Mean? Information Systems-Not Technical Solutions -- Purpose and Audience -- Organization of Chapters -- Why the Term Business Analytics? -- Chapter 1: The Business Analytics Model -- Overview of the Business Analytics Model -- Strategy Creation -- Business Processes and Information Use -- Types of Reporting and Analytical Processes -- Data Warehouse -- Data Sources: IT Operations and Development -- Deployment of the BA Model -- Case Study: How to Make an Information Strategy for a Radio Station -- Overall Strategic Targets of the Business -- Functional Strategy and Business Case -- Business Processes and Actions -- Analytical Processes and Front-ends -- Data Warehouse -- Data Sources: IT Operations and Development -- Evaluation of the BA Process -- Conclusions -- Chapter 2: Business Analytics at the Strategic Level -- Link Between Strategy and the Deployment of BA -- Strategy and BA: Four Scenarios -- Scenario 1: No Formal Link between Strategy and BA -- Scenario 2: BA Supports Strategy at a Functional Level -- Five Requirements for Targets -- Scenario 3: Dialogue between the Strategy and the BA Functions -- Scenario 4: Information as a Strategic Resource -- Which Information Do We Prioritize? -- The Product and Innovation Perspective -- Customer Relations Perspective -- The Operational Excellence Perspective -- Summary -- Chapter 3: Development and Deployment of Information at the Functional Level -- Case Study: A Trip to the Summerhouse -- Specification of Requirements -- Your Technical Support -- And Now Off We Go to the Summerhouse -- Your Lead and Lag information -- More about Lead and Lag Information -- Establishing Business Processes with the Rockart Model.PPN: PPN: 808919016Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE
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