Custom cover image
Design for hackers : reverse-engineering beauty / David Kadavy
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: West Sussex, UK : John Wiley & Sons Ltd, c2011Edition: Online-AusgDescription: Online-Ressource (1 online resource (xiv, 338 p.)) : col. ill., col. mapsISBN:- 9781283295352
- 1283295350
- 9781119970064
- 006.7
- 745.40285
- TK5105.888
Contents:
Summary: Intro -- Table of Contents -- Title Page -- Introduction -- Chapter 1: Why Design Matters -- Chapter 2: The Purpose of Design -- Chapter 3: Medium and Form in Typography -- Chapter 4: Technology and Culture -- Chapter 5: Fool's Golden Ratio: Understanding Proportions -- Chapter 6: Holding the Eye: Composition and Design Principles -- Chapter 7: Enlivening Information: Establishing a Visual Hierarchy -- Chapter 8: Color Science -- Chapter 9: Color Theory -- Appendix A: Choosing and Pairing Fonts -- Appendix B: Typographic Etiquette -- End User License Agreement.PPN: PPN: 809439549Package identifier: Produktsigel: ZDB-26-MYL | ZDB-38-EBR | ZDB-30-PAD | ZDB-30-PQE
Design for Hackers: Reverse-Engineering Beauty; About the Author; Credits; Acknowledgments; Contents; Introduction; Design as Literacy; The Hacker Attitude; The Gap in Design Knowledge; Part I: Understanding Design; Chapter 1: Why Design Matters; What Design Really Is; What Design Is Not; The Layers of Design; Conclusion; Chapter 2: The Purpose of Design; Visual Design and Its Relation to User Experience Design; Sometimes a Visual Design Is Just Good Enough; Sometimes Visual Design Is Your Advantage; Reverse-Engineering the Twitter User Experience; Knowledge Applied; Part II: Medium and Form
Chapter 3: Medium and Form in TypographyThe Tragedy of Misuse: Why You Hate Comic Sans; The Shackles of the Typographer: The Unalterable Word; The Formation of Our Alphabet; The Birth of Our Letters; The Type That Has Lived On; Garamond Today: Why You Don't Use Garamond on the Web; Knowledge Applied; Chapter 4: Technology and Culture; How Trends Are Created; SEO Is Design; Knowledge Applied; Part III: Composition; Chapter 5: Fool's Golden Ratio: Understanding Proportions; What Is Proportion?; Proportion and Design; The Broken Promise of the Golden Ratio; Other Pleasing Proportions
Proportions in Our WorldProportions at Work; Knowledge Applied; Chapter 6: Holding the Eye: Composition and Design Principles; Compositional Relationships; Design Principles; Why the MailChimp Logo Is Beautiful: Use of Composition and Design Principles; Knowledge Applied; Chapter 7: Enlivening Information: Establishing a Visual Hierarchy; What I Mean by "Hierarchy"; Hierarchical Factors in Isolation; Hierarchy at Work; Knowledge Applied; Part IV: Color; Chapter 8: Color Science; What Is Color?; The Tricks Your Eyes Play; How the Visual System Works; Defining Color
Color Models and Data-Driven GraphicsThinking in Hexadecimal Color: Understanding the Colors of the Web; Color Models in Action: Why Your Business Card Doesn't (and Never Will) Match Your Website; Knowledge Applied; Chapter 9: Color Theory; Color Response throughout Human History; Color Response and Human Biology; The Power of Red: Why You Don't Stand a Chance in the "Target Challenge"; Research on Other Colors; Color and Culture; Color Schemes and the Color Wheel; Color Choices and Web Conventions; The Interaction of Colors: Why Monet Never Used Black; Color Schemes
Creating a Mood with ColorTools for Creating Color Palettes and Schemes; Knowledge Applied; Part V: Appendixes; Appendix A: Choosing and Pairing Fonts; Classifying Typefaces; Looking At Letter Structure: The Form of the Skeleton; Pairing Fonts; All the Fonts You'll Ever Need; Appendix B: Typographic Etiquette; Distorting Type: What Not to Do; Setting Body Copy; Tending to Typographic Details; Index
No physical items for this record