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Global UX : Design and Research in a Connected World
Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: [s.l.] : Elsevier professional, 2011Auflage: 1. AuflBeschreibung: Online Ressource (264 S.)ISBN:- 012378591X
- 9781283320191
- 1283320193
- 9780123785923
- 658.5/752 658.5752
- 658.5/752
- 658.5752
- TS171
Inhalte:
Zusammenfassung: Daniel SzucZusammenfassung: Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distPPN: PPN: 68247939XPackage identifier: Produktsigel: ZDB-30-PQE | ZDB-26-MYL
Front Cover; GLOBAL UX :Design and Researchin a Connected World; Copyright; Dedication; Contents; Foreword; Acknowledgements; About The Authors; Contributors; CHAPTER 1 - THE START OF THE JOURNEY; This Book Is about People; Charting the Territory; A Map of the Journey; CHAPTER 2 - IT'S A NEW WORLD; The World Is Smaller … and Larger; Companies Are Changing; We Are More Connected; We Are More Mobile; Innovation Happens Everywhere; Thinking Globally Is also Thinking Locally; CHAPTER 3 - CULTURE AND UX; Delving into Culture; Finding Difference and Sameness; The Question of Hofstede
Language and CultureCHAPTER 4 - BUILDING YOUR CULTURAL AWARENESS; Thinking Globally Is a State of Mind; Be Genuine … and Adapt; CHAPTER 5 - GLOBAL COMPANIES AND GLOBAL STRATEGY; Organizations Have Cultures, Too; Four Global Product Strategies; HQ and the Regions; Global Partnerships; UX in the Organization; Global Partnerships; Choosing to Be Local; CHAPTER 6 - EFFECTIVE GLOBAL TEAMS; Organizing a Global UX Team; Dealing with Distance; Supporting Collaboration and Innovation; Building UX and Cross-Cultural Knowledge; CHAPTER 7 - RESEARCH IN THE FIELD; Setting Research Goals
Planning a Global Research ProjectChoosing UX Techniques for Global Research; Choosing the Team; Preparing for the Field; Being in the Field; Working Effectively with Participants; CHAPTER 8 - BRINGING IT HOME; Coming to Conclusions; Creating a Richer Picture; Telling the Story; Carrying the Conversation Forward; CHAPTER 9 - DESIGN FOR A GLOBAL AUDIENCE; Plan for Globalization; Decide on Your Strategy; Getting the Language Right; A Good Local Experience; Design from Your Roots; CHAPTER 10 - DELIVERING VALUE; Build Bridges; Lead by Example; Create Value; REFERENCES; CONTRIBUTOR BIOGRAPHIES
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