Advanced brand management : managing brands in a changing world / Paul Temporal

By:

Temporal, Paul [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia) Pte. Ltd, 2010Edition: 2nd ed (Online-Ausg.)Description: Online-Ressource (1 online resource (xix, 350 p.)) : illISBN:

9781283332651
1283332655
9781118179253

Subject(s):

Brand name products

Additional physical formats: 0470824492 | 9780470824498 | 1283332442 | Druckausg.: 978-0-470-82449-8 | Print version: Advanced Brand Management : Managing Brands in a Changing World DDC classification:

658.827
658.8/27 22

LOC classification:

HD69.B7

Online resources:

Zugang im Netz des KIT

Contents:

PPN: PPN: 809462346Package identifier: Produktsigel: ZDB-26-MYL

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