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Designing search : UX strategies for ecommerce success / Greg Nudelman
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New York : John Wiley & Sons, Incorporated, c2011Copyright date: ©2011Edition: Online-AusgDescription: Online-Ressource (1 online resource (xxxiv, 333 p.)) : ill. (chiefly col.)ISBN:- 9780470942239
- 0470942231
- 9781283400701
- 1283400707
- 9781118109960
- 005.72
- 006.7019
- QA76.9.U83
Contents:
Summary: Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search-but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user's experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.Summary: Designing Search -- Contents -- Foreword -- Introduction -- Part I: Designing Search -- Chapter 1: Starting from Zero: Winning Strategies for No Search Results Pages -- The No Search Results Page: Your Key to Competitive Search Advantage -- Create a Robust Partial Match Strategy -- Employ Multiple Content Strategies -- Case Study: Hotmail No Search Results Page -- How Can Your Site-Search Analytics Help You? -- References -- Chapter 2: How Shoppers Search -- How People Search -- How Shoppers Search -- Search As a Multichannel Experience -- References -- Perspective References -- Chapter 3: Choosing the Right Search Results Page Layout -- Using Liquid Layouts -- Using Fixed-Width Layouts -- Optimizing for Your Best Customers -- Handling Margins in Fixed-Width Layouts -- References -- Chapter 4: Balancing Pogosticking and Page Relevance -- Pogosticking Is No Fun -- Overly Rich Search Results Can Be Unhealthy for Your Site -- Optimize Results for Your Business and Your Customers -- The "Feel" of Searching -- References -- Chapter 5: Making 10,000 a Pixel: Optimizing Thumbnail Images in Search Results -- A Picture Is Worth a Thousand Words -- Make Thumbnail Images Large and Informative -- Include Supporting Text -- Go Easy on the Borders -- Keep the Focus on the Image Content -- Help Customers to Judge an Item's Actual Size -- Be Creative in Choosing Informative Images -- References -- Chapter 6: Best Practices for Ads in Search Results -- Don't Kill Your Golden Goose -- Integrate Ad Displays with the Rest of Your Site -- Make Sure Customers Can Easily Distinguish Ads from Content -- Keep Ads Relevant and Appropriate -- Understand How Your Customers Interact with Ads -- Understand What Makes a Good Ad -- Limit Cannibalization -- Provide Ads for Internal Merchandise Instead of Third-Party Advertising.PPN: PPN: 809508036Package identifier: Produktsigel: ZDB-26-MYL | ZDB-38-EBR | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE
Designing Search; Contents; Foreword; Introduction; Part I: Designing Search; Chapter 1: Starting from Zero: Winning Strategies for No Search Results Pages; The No Search Results Page: Your Key to Competitive Search Advantage; Create a Robust Partial Match Strategy; Employ Multiple Content Strategies; Case Study: Hotmail No Search Results Page; How Can Your Site-Search Analytics Help You?; References; Chapter 2: How Shoppers Search; How People Search; How Shoppers Search; Search As a Multichannel Experience; References; Perspective References
Chapter 3: Choosing the Right Search Results Page LayoutUsing Liquid Layouts; Using Fixed-Width Layouts; Optimizing for Your Best Customers; Handling Margins in Fixed-Width Layouts; References; Chapter 4: Balancing Pogosticking and Page Relevance; Pogosticking Is No Fun; Overly Rich Search Results Can Be Unhealthy for Your Site; Optimize Results for Your Business and Your Customers; The "Feel" of Searching; References; Chapter 5: Making 10,000 a Pixel: Optimizing Thumbnail Images in Search Results; A Picture Is Worth a Thousand Words; Make Thumbnail Images Large and Informative
Include Supporting TextGo Easy on the Borders; Keep the Focus on the Image Content; Help Customers to Judge an Item's Actual Size; Be Creative in Choosing Informative Images; References; Chapter 6: Best Practices for Ads in Search Results; Don't Kill Your Golden Goose; Integrate Ad Displays with the Rest of Your Site; Make Sure Customers Can Easily Distinguish Ads from Content; Keep Ads Relevant and Appropriate; Understand How Your Customers Interact with Ads; Understand What Makes a Good Ad; Limit Cannibalization; Provide Ads for Internal Merchandise Instead of Third-Party Advertising
Pay Special Attention to Ads if There Are No Search ResultsIn Conclusion; Eyetracking Tips and Tricks; Part II; Designing eCommerce Search Interactions; Part II: Designing ECommerce Search Interactions; Chapter 7: Best Practices for Designing Faceted Search Filters; Choose Drill-Down or Parallel Selection; Provide Undo for Filter Selections; Make All Filters Easily Available; Provide Only Filter Options That Reflect the Available Inventory; Provide Filter Options That Encompass the Complete Inventory; Test Your Faceted Search Interface; The Design of Faceted Search UI Controls
Chapter 8: Numeric Filters: Issues and Best PracticesRepresenting Discrete Values for Aspects as Sets of Ranges; Numeric Sliders; Chapter 9: Date Filters: Successful Calendar Design Patterns; Provide Good Defaults; Show Only Valid Date Values; Minimize Clicks; Retain Customer-Entered Values; Consider if You Need Your Customers to Enter Dates; References; Chapter 10: The Mystery of Filtering by Sorting; Filtering by Sorting: It Was Colonel Mustard in the Study; The Mystery of Filtering by Sorting; Five Myths of Sorting; Case Study: Redesigning Hotmail Sorting
Chapter 11: Designing Query Disambiguation Solutions for Online Shopping
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