BRICS and beyond : executive lessons on emerging markets / Stephanie Jones

Von:

Jones, Stephanie, 1957- [VerfasserIn]

1118351568
9781118351512
1118351517
9781118351574
1118351576
9781118351567
9781280696749
1280696745

Schlagwörter: Andere physische Formen: 1280696605 | Erscheint auch als: Brics and beyond. Druck-Ausgabe Chichester : John Wiley & Sons Inc., 2012. XI, 287 S.DDC-Klassifikation:

658'.049 23
658.049

RVK: RVK: QG 010 | QG 020LOC-Klassifikation:

HD2755.5

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Zusammenfassung: Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.PPN: PPN: 809699656Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE

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