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BRICS and beyond : executive lessons on emerging markets / Stephanie Jones

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Chichester : Wiley, 2012Copyright date: ©2012Description: 1 Online-Ressource (xi, 287 Seiten)ISBN:
  • 1118351568
  • 9781118351512
  • 1118351517
  • 9781118351574
  • 1118351576
  • 9781118351567
  • 9781280696749
  • 1280696745
Subject(s): Additional physical formats: 1280696605 | Erscheint auch als: Brics and beyond. Druck-Ausgabe Chichester : John Wiley & Sons Inc., 2012. XI, 287 S.DDC classification:
  • 658'.049 23
  • 658.049
RVK: RVK: QG 010 | QG 020LOC classification:
  • HD2755.5
Online resources: Summary: Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.PPN: PPN: 809699656Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PBE | ZDB-30-PQE
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