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Understanding business research / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Hoboken, N.J : John Wiley & Sons, c2012Edition: Online-AusgDescription: Online-Ressource (1 online resource (xvi, 490 p.)) : illISBN:- 9781283598903
- 1283598906
- 9781118342947
- 9781118134269
- 650.072
- HD30.4
- HD30.4 .W42 2012
Contents:
Summary: Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining kePPN: PPN: 809885530Package identifier: Produktsigel: ZDB-26-MYL | ZDB-30-PAD | ZDB-30-PQE | ZDB-38-EBR
UNDERSTANDINGBUSINESS RESEARCH; CONTENTS; Preface; PART I: OVERVIEW OF THE RESEARCH PROCESS; 1 RESEARCH AND BUSINESS; Introduction; Why Is Understanding Research Methods so Important?; The Role of Science in Business and Everyday Life; The Scientific Method; Brief History of the Science of Behavior in the Workplace; Bacon's Legacy; Other Important Historical Figures; Assumptions of Science; Requirements for Scientific Research; Chapter Summary; Chapter Glossary for Review; References; 2 ETHICS AND RESEARCH; Introduction; What Is Ethics?; Approaches to Ethical Analysis
Making Ethical DecisionsEthical Business Research; Components of an Ethical Research Plan; Research in Action: Ethical Dilemmas; Chapter Glossary for Review; References; 3 THE FOUNDATIONS OF RESEARCH; Introduction; The Hypothesis in Research; Types of Hypotheses; Measurement; Reliability of Measurement; Validity of Measurement; Populations and Samples; Research in Action: Credit or Cash?; Chapter Summary; Chapter Glossary for Review; References; 4 AN OVERVIEW OF EMPIRICAL METHODS; Introduction; Internal, Statistical, and External Validity; Survey of Empirical Methods
Intact Groups Designs and Quasi-Experimental StudiesSurveys; Correlational Studies; Interviews and Case Studies; Meta-Analysis; Computers and Statistics; Research in Action: Price Matters; Chapter Summary; Chapter Glossary for Review; References; PART II: NUTS AND BOLTS OF RESEARCH; 5 WRITING THE RESEARCH REPORT; Introduction; What Do Readers Appreciate in Good Writing?; Elements of Style; Special Grammatical Issues; Academic Integrity; Parts of the Research Report; Chapter Summary; References; 6 REVIEWING THE LITERATURE AND FORMING HYPOTHESES; Introduction; Bibliographic Research
The Internet as a SourceDeveloping a Search Strategy; Searching the Literature: The Library; Research in Action: Does Listening to Mozart Make You Smarter?; Statistical Inference and Testing Hypotheses; Chapter Summary; Chapter Glossary for Review; References; 7 SAMPLING: THE FIRST STEPS IN RESEARCH; Introduction; The Nature of Samples; Probability Sampling; Sampling Methods; Nonprobability Sampling; Central Limit Theorem; Applications of the Central Limit Theorem; Sources of Bias and Error: A Reprise; Research in Action: Sampling Matters; Chapter Summary; Chapter Glossary for Review
References8 CREATING AND USING ASSESSMENTS, SURVEYS, AND OBJECTIVE MEASURES; Introduction; Purpose of Measurement; Caveat Assessor; Creating a Measurement Scale and Developing a Data-Collection Strategy; Interviews, Questionnaires, and Attitude Surveys; Question Response Formats; Writing Good Survey Items; Determining the Sample Size for a Survey; Naturalistic Observation; Research in Action: Analysis of Assaults; Chapter Summary; Chapter Glossary for Review; References; 9 A MODEL FOR RESEARCH DESIGN; Introduction; A Model for Research Design; What Is the Independent Variable?
What Is the Dependent Variable?
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