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Platform revolution : how networked markets are transforming the economy - and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: New York ; London : W.W. Norton & Company, [2016]Copyright date: © 2016Edition: First editionDescription: xiii, 336 Seiten : IllustrationenISBN:
  • 0393249131
  • 9780393354355
  • 9780393249132
Subject(s): DDC classification:
  • 658.8/72 23
RVK: RVK: ST 610 | QP 650 | QP 345 | QP 210 | QR 760LOC classification:
  • HF5415.1265
Summary: Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- IndexCall number: Grundsignatur: 2016 A 2916PPN: PPN: 839463707
Holdings
Item type Home library Shelving location Call number Copy number Status Date due Barcode
Handbibliothek CIN Handbibliothek (Ausleihe und Einsicht nicht möglich) 2016 A 2916 ;c Checked out Ausleihe und Einsicht nicht möglich 18.01.2038 53515552090
Handbibliothek Fakultät für Wirtschaftswissenschaften 2016 A 2916 ;b Checked out Ausleihe und Einsicht nicht möglich 21.09.2037 53140537090
Total holds: 0