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Actionable gamification : beyond points, badges, and leaderboards / Yu-Kai Chou

Von: Mitwirkende(r): Resource type: Ressourcentyp: BuchBuchSprache: Englisch Verlag: Fremont, CA : Octalysis Media, [2016-03-19]Copyright-Datum: © 2016Beschreibung: 499 Seiten : IllustrationenISBN:
  • 9781511744041
Schlagwörter: RVK: RVK: AP 17120 | CX 3000 | DG 9400 | MS 7965 | SU 500 | AP 15946 | AP 15963 | CP 5200 | DW 4400 | ST 324 | DP 1960Zusammenfassung: The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal livesCall number: Grundsignatur: 2018 A 53PPN: PPN: 846691809
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Medientyp Heimatbibliothek Sammlung Standort Signatur Status Fälligkeitsdatum Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd psych 3 Lesesaal Geisteswissenschaften (LSG) 2018 A 53 Ausgeliehen 26.05.2026 53515041090
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