Actionable gamification : beyond points, badges, and leaderboards / Yu-Kai Chou

Von:

Chou, Yu-kai [VerfasserIn]

Mitwirkende(r):

Mechelen, Erik von [VerfasserIn]

9781511744041

Schlagwörter: RVK: RVK: AP 17120 | CX 3000 | DG 9400 | MS 7965 | SU 500 | AP 15946 | AP 15963 | CP 5200 | DW 4400 | ST 324 | DP 1960Zusammenfassung: The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal livesCall number: Grundsignatur: 2018 A 53PPN: PPN: 846691809

Exemplare ( 1 )

Exemplare
Medientyp	Heimatbibliothek	Sammlung	Standort	Signatur	Status	Fälligkeitsdatum	Barcode
Freihandbestand ausleihbar	Bibliothek Campus Süd	psych 3	Lesesaal Geisteswissenschaften (LSG)	2018 A 53	Ausgeliehen	26.05.2026	53515041090

Anzahl Vormerkungen: 0