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Actionable gamification : beyond points, badges, and leaderboards / Yu-Kai Chou

By: Contributor(s): Resource type: Ressourcentyp: BuchBookLanguage: English Publisher: Fremont, CA : Octalysis Media, [2016-03-19]Copyright date: © 2016Description: 499 Seiten : IllustrationenISBN:
  • 9781511744041
Subject(s): RVK: RVK: AP 17120 | CX 3000 | DG 9400 | MS 7965 | SU 500 | AP 15946 | AP 15963 | CP 5200 | DW 4400 | ST 324 | DP 1960Summary: The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal livesCall number: Grundsignatur: 2018 A 53PPN: PPN: 846691809
Holdings
Item type Home library Collection Shelving location Call number Status Barcode
Freihandbestand ausleihbar Bibliothek Campus Süd psych 3 Lesesaal Geisteswissenschaften (LSG) 2018 A 53 Available 53515041090
Total holds: 0
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